Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up looking like nothing but jumbled pieces of nonsense. Besides that, they were boring.

Thus, Internet marketers were forced to find a way to spiff up their email messages to make them grab attention. Luckily, HTML was there to provide a solution.

Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text. The reasons for this are many, but perhaps the biggest reason can be summed up this way: HTML messages look cooler!

The great thing about HTML is that all your recipients will be able to see it. The problem is that you can’t always predict just how it will look. Users with older or outdated email programs will likely see the message as text, and some will even see all that ugly HTML coding. Those using newer versions of Outlook or Outlook Express, Eudora, or Netscape Communicator will likely see the HTML as it was intended… at least partially.

The only way to ensure that your HTML messages are seen the way you designed them is to format the text/plain and HTML materials separately from one another, and have the appropriate version of the message displayed for the recipient. This way, those who have HTML enabled email programs (which most people do these days) can see your message exactly how you planned. Similarly, even those whose email programs do not allow for HTML will be able to read your message loud and clear.

As you know, email is one of the most effective marketing tools available today, but just like anything else, it must be done correctly. A jumbled, unreadable message will only turn would-be customers away, which not only hurts your bottom line, but can damage your credibility. In this day and age, you must ensure that your marketing message is accessible to everyone.

You may be surprised to find out that of all the bulk email management programs available, very few allow you to format text and HTML separately, thus making your message universal. One program in particular, called [email protected], not only offers this cutting-edge capability, but also provides several list management and marketing tools. For more information on [email protected] HTML, and how you can download a free, fully-functional 10-day trial, see link below.

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Subdomains and WordPress – 'How To'

This article resulted from some recent work performed on a new website, and I have written it as a step-by-step solution. It could save you a stack of time. It assumes that you understand the use of FTP.

AIM 1: to create a website and to add a subdomain.

Please note: the domain, subdirectories and files in this article are imaginary, and are for instructional purposes only.

Let's use the example of a fruit grower.

Build a website fruit.com using your FTP client software, and with the files and subdirectories as follows –

  • fruit.com/index.html
  • fruit.com/apples/orchard.html
  • fruit.com/grapes/vineyard.html

Where fruit.com is usually represented by / public_html / on the server, and index.html is the home page.

SUBDOMAIN

Use the cpanel utility to 'add' a subdomain – citrus.

This means you will be creating a new folder 'citrus' which is a SPECIAL FOLDER.

Using FTP again with the username and password as before (ie you don't create a new FTP user for the subdomain), build –

  • /public_html/citrus/index.html (and this time it's a different index.html)
  • /public_html/citrus/oranges/grove.html
  • /public_html/citrus/grapefruit/orchard.html

To access index.html, grove.html, and orchard.html using your browser, the urls are –

  • citrus.fruit.com/index.html
  • citrus.fruit.com/oranges/grove.html
  • citrus.fruit.com/grapefruit/orchard.html

If everything has been set up correctly, the following WILL NOT display the new index.html, or grove.html, nor orchard.html

  • fruit.com/citrus/index.html
  • fruit.com/citrus/oranges/grove.html
  • fruit.com/citrus/grapefruit/orchard.html

Conclusion: designating the folder 'citrus' as a subdomain has made it special. It is special in that you have to access the folder in a special way. It is not special in the way you use FTP to add content.

WORDPRESS (abbrev. 'WP')

AIM 2: to install WP on the site fruit.com, and then on the subdomain 'citrus'.

(See WordPress.org for the installation method)

On your main site –

Using cpanel's utility for managing MySql databases, create a database, say, 'wp'. It's actual full name you will see will turn out to be 'yourusername_wp'.

Create a new user, say, 'wpu'. His actual full name will turn out to be 'yourusername_wpu'.

Connect the new user to the new database.

The actual names will be the ones to use in your WP installation when you edit your wp_config file (the 'wp_' here has nothing to do with the name you gave to your database).

Using FTP, install WP, following the installation method, on your main site fruit.com. You will probably install it in / public_html /, or in something like / public_html / blog /

Now for WP in your subdomain –

Using cpanel's utility for managing MySql databases, create a database, say, 'ws'. It's actual name will turn out to be 'yourusername_ws'.

Create a new user, say, 'wsu'. His actual name will turn out to be 'yourusername_wsu'.

Connect the new user to the new database.

The actual names will be the ones to use in your WP installation when you edit your wp_config file.

Using FTP install WP, following the installation method, in your folder 'citrus'. You will probably install it in / public_html / citrus /, or in something like / public_html / citrus / blog /

Well done! You now have a working subdomain with WordPress installed on the main domain and in the subdomain.

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Improve The Quality Of Your Business With HTML Conversion Services

HTML is an authenticated way to describe the structure and appearance of the online documents. HTML is abbreviated for Hyper Text Markup Language, and is primarily used to display web pages online on the internet browsers like Internet Explorer and Mozilla Firefox. HTML makes your domain grow wider online and makes it a new online world. These days, online business is most popular for any business around the world.

There are a number of companies that are available in the market for converting your files into the HTML/XHTML language. But it is very difficult to select the best for your company. Before evaluating HTML Conversion Services, find out as many as you can on the internet. Make a list of the services that you have searched. Mentioned below are some points that you should check before hiring any HTML Conversion services.

  1. Quality: It is one of the important factors. Check for companies’ own website and its portfolio to get an idea about the quality they offer. Some companies offer free trial; you should always use this service to find out about their quality. If they are not providing you satisfying quality no need to go for that company.
  2. Compatibility with Browsers: The services they offer must be compatible with the browsers like Mozilla Firefox and Google. Not only with Internet Explorer but also with Opera, and many others. Compatibility with all the browsers maximizes your online coverage.
  3. W3C Standards: Ask them if they are providing the converted HTML as per the W3C standards or not. HTML codes must be written by professionals with CSS markup. This type of HTML conversion will give a great height to your HTML page. If you make your page live you will get better chances to list higher in search engines.
  4. Time Frame: Time ids the most important factor whenever you are working with any of the project. You have to discuss it with the company that would it be possible for them to submit your project timely. Ask about their services from their customers. How fast they can deliver. Sometimes companies promise for less time to grab the project but later they do not deliver on time.
  5. Support System: Support from your service providers is must. This increases the understanding of the project and will deliver best quality output. Excellent support system will help you to update your project update on a regular basis.
  6. Reviews/Reputation: Do check for the reputation of the company’s website. Ask from their previous customers about their work. To check the real reviews read the comments given by the users in the community.
  7. Special Offer: Last but not the least, as for the special offers offered by the company like saving on cost, free trials, more work at low-cost. These types of offers help you to save your precious money.

Important benefits of outsourcing HTML conversion:

  • Pricing lesser than that of the prevailing industry rates
  • Standard quality services with fast turnaround time
  • Access to specialized services
  • High speed & low-cost communication
  • Reduction in cost of infrastructure
  • Save manpower and training costs
  • Customer satisfaction
  • Remove management headaches
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Tips To Make PSD To HTML Conversion Simpler

When thinking about an online business, you must think about a website that is appealing and usable. PSD to HTML conversion aims to deliver professional looking websites with a consistent design. With such a website you can count on improved conversion rates. PSD files need lots of technical expertise and time to convert and the corrective measures need to be taken to change the files to HTML. You can look for experts offering the conversion services or use a few helpful tips to make the conversion process simpler for you.

Tip 1 – Start by creating a website that is cross browser compatible

Conversion of PSD files to HTML helps in the designing of sites that are validated and compatible with popular browsers. This ensures that your site can be accessed from browsers such as Firefox, Chrome, Opera and Internet Explorer. With hand coded markups, your website will achieve faster loading times, therefore giving users a good browsing experience.

Tip 2 – Keep the PSD files professionally organized

Tools like Photoshop have plenty of files including fonts, backgrounds, photos and PSD files. To be more organized you should consider arranging the files and placing them in folders. When your PSD files are carefully organized then you will reduce the effort and time needed to complete the conversion process. It is much easier to find relevant files when you have some arrangement order.

Tip 3 – Carefully design the website layout

Even before you begin with the conversion process, you should think about website layout. You can choose between responsive, fixed, mobile or fluid web layouts. Responsive layout shifts your pages to fit different screen, especially when targeting mobile devices. Mobile layout is a design specifically for smartphones and tablets and a fixed layout has static width and height useful for desktop designs. Fluid design on the other hand benefits desktops and mobile devices with elements, shifting when the browser is minimized.

Tip 4 – Consider semantic coding

Semantic tags that are SEO friendly will maximize visibility in search engines when used during the PSD to HTML conversion. The engines have a tendency of crawling web pages rich in content and look for legible texts from the HTML codes used. If you want to be highly ranked on the search engines, then consider semantic coding when converting your files.

Tip 5 – Try hand coding instead of auto generated code

Today there are lots of applications and programs that convert images into HTML file, but it is wiser to hand code your site when converting PSD into HTML. The fact is that the auto generated codes have errors, but when you hand code you can eliminate unnecessary codes and keep your code base light for faster page loads.

Tip 6 – Make sure your slicing is high quality

High quality slicing will break your site into smaller components like footers, banner and logos. This highly improves the functionality of the site and leaves the website pleasant to the viewer’s eyes. It makes your website appealing and functional.

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PSD to HTML – Effective Way Of PSD To HTML Conversion

Internet has brought a drastic change in the technology all over the world. Due to advanced technology, people are able to achieve great heights easily and thereby there is increase in the living standard of the people. As there has been drastic change in social life there is an increase in the demand of highly qualified and skilled website designer to create attractive, impressive and user friendly websites.

Only expert professional are able to go to the root of the project and are aware of all the limitations and techniques. Web Designing and its development is not an easy task. It is a laborious conversion of data from PSD to HTML. It is a complicated and tedious process involving a great and deep knowledge of the project, skills, experience to perform the work, expertise to handle the project.

PSD files are Photoshop files written in the Adobe Photoshop and have to be converted into language like HTML. Due to this conversion files are easily accessible in World Wide Web. Therefore, it is necessary that HTML coding must be done properly and carefully.

When the PSD to HTML conversion is carried out by highly professional website designers, the work becomes quite quick and of high quality. These professional make sure that the website are user friendly. If the PSD to HTML conversion is done in the correct format, then the website can be navigated easily. These professional always keep in mind the search engine optimization and search engine friendly outlook while designing a website.

PSD to HTML conversion service is beneficial for cross browsing compatibility, manual coding, semantic coding, delivery of high quality service and customer support within a stipulated time. PSD to HTML professionals make website faster and easier to access. Therefore, their demand is increasing day-by-day.

Hiring of PSD to HTML professionals benefits a company in many ways like efficiency, flexibility, client satisfaction and the most important money saving because money saved is money earned.

There are different ways of conversion of PSD to HTML.

1. Manual Conversion. It is the oldest method which is done manually, however, it is very time consuming and competitive and challenging process.

2. Automated tools: use of automated tools is one of the best options. There are many softwares available in the market which convert PSD to HTML. Now-a-days many online help tools are also available. This method is considered to be a convenient choice, however, some professionals found this to be inaccurate and improper.

3. Hiring a professional: In order to get the best out in the market and to reach heights hiring a professional is the best choice. While hiring a professional for conversion process it is necessary to check the credibility of the skill and knowledgeable and experienced professional. Whether the person is able to deliver the project on time. Markupbox.com is one of the best service provider for psd to html services.

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How to Improve Website Performance With PSD to HTML 5 Conversion?

Creating a website that is rich in features and attractive is imperative for your business and to build such a site, it is important to implement graphics and designs that can draw the user’s attention. The performance of the site also plays a great role in the success of your business and developers are adopting proven techniques to enhance the performance of the site so that their clients can enjoy visitor engagement, more traffic and higher conversion rates. Research has stated that reducing the size of the page from 100 KB to 80 KB helped them to load the pages faster and increase the traffic by 10% to 25%. PSD to HTML5 conversion is a good practice to increase your website performance.

Benefits of creating an HTML5 website:

HTML5 is an advanced web standard that has made the process easy for creating an effective website. PSD based websites have the whole web page created with various images, and this usually slows down the page loading time which is very annoying to the visitors. HTML5 uses the CSS3 codes that eliminate using of images where it is not necessary. This helps to make the web pages load faster and create a better experience for the web visitors. Converting PSD to HTML5 code, thereby helps to improve the performance of the site.

Compatible with different browsers:

Most websites have now converted from PSD to HTML5 as such sites can adjust to different mobile devices with varying screen sizes. Since people use tablets, smartphones to remain connected and to browse sites, it is important to create a responsive website so that it is compatible across different types of browsers. If you are familiar with the basic HTML, CSS and other web technologies and have a clear understanding of the color schemes, typography, etc. then it is easy to enhance the performance of the site and draw more visitors.

Less development cost:

Slicing the files for PSD to HTML5 conversion may be a time consuming process and can also be expensive. Designing in the browser directly is a cheaper option, but the conversion process is beneficial for website projects as it helps to avoid the implementation of wrong designs in the final result that may prove to be costlier later.

Select the right CMS:

Business often has lots of useful data that is collected from the customers, their shopping patterns or etc. Such kind of data is invaluable and helps in the growth of the business and in planning newer strategies. Choosing the right CMS allows managers and publishers to manage the web content easily. And PSD to HTML conversion allows improving the experience of the visitors on your website. A well-organized site ensures easy execution of different work stages while maintaining professionalism. It is always recommended to keep the design of the site with content flexibility in mind as the site may change with certain increase or decrease of content.

Thus, PSD to HTML conversion can save a lot of time and reduce expenses in the long run and also enhance the performance of your website.

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Importance of PSD to HTML Transition

Irrespective of the size of your business, back office sorting can only be accomplished if your data is maintained in the most versatile format. Today, across the globe corporate offices are on a head hunt for timely and compatible conversion and maintenance of professional data. To this end, document conversion from PSD to HTML is by far the most sought after.

The conversion is one that allows you as an entrepreneur to efficiently address all your back office work in a format that the world is following. Data conversion of PSD to XHTML, as the name suggests, is the conversion of data from the Adobe suite to that of Hyper Text Markup Language. The transition from one format to another is pursued with the main intent of achieving:

• Easy accessibility of data

• Enhanced file management

In order to convert PSD to XHTML major business establishments outsource the job. Today, there are a number of professionals who are adept at handling conversions such as PSD to XHTML coding and that of other formats to the preferred table-less HTML, XHTML slicing and table-less XHTML coding.

They amply fill in for the requirement of corporate establishments who find it difficult to handle the data and document conversion in house. This could be either due to the lack of know-how within their offices or the lack of business time.

Why is the conversion important?

The endeavor to convert PSD to HTML or any other language coding is important for numerous reasons. It is a commonly known fact that bulk data is usually stored in house in varied formats. This makes it very difficult for office staff to maintain and organize the data.

In different formats, the data organization can become very time consuming. This only adds to the common back office chaos.

Across the globe, companies are pursuing conversions like PSD to CSS and the challenge to convert PSD to CSS to evade huge expenses incurred while compiling and processing files in-house.

Beyond being time consuming, the process is also highly impractical considering that all the help for the conversion and reformatting is really at hand. There are many reliable data conversion companies now offering their services online as well as offline and they make the documentation available 24×7 at a click in the preferred format!

Addressing outsourcing

PSD to HTML is handled by numerous outsourcing companies. Not only do they take up the responsibility of reformatting the data into the required format, but they also deliver the processed files on time, every time. They partner the in house business endeavor and help you to achieve deadlines. These companies address conversion of different transitions sought for small and large volumes of data.

The files are processed at their facilities and then sent to the in house team. Many of the outsourcing companies also address transferring the files to offshore branches and time and cost effective management of data.

Depending on your specific needs, the data and documents are converted into different formats. The work could also include reformatting of scanned document and books.

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Why HTML?

HTML and its Importance

HTML or Hyper-text Mark-up Language is the globally accepted programming language that powers the web. Prior to the introduction of HTML, the designing of a web page was limited to a great extent. And as there were no HTML editors, web developers had to learn a coding language as a mandate which made it all the more tedious.

With the introduction of HTML code, there was no need to type in HTML code from the start. Since then, many HTML editors have emerged, and the most popular ones today are Front Page and Dreamweaver.

Though these editors have their positives and negatives, they are very efficient when talking about HTML Coding. Like any language, once you master it, you can begin to start by your own, be it simple websites or complex web applications.

Using HTML, each and every element of a web page can be formatted. While there are other well known web programming languages today, HTML continues to be the predominant programming language for creating web pages.

Not only this it is equally useful to small and growing businesses that do not really need advanced functionality on their website as well as huge organisations which have a plethora of requirements. Below are some of the key highlights of using HTML to create your website.

Browser Support

Most of the browsers support HTML when compared to any other web programming language. As long as the programmer ensures to optimize the website it would show up on almost all the websites around the world. Also, optimizing an HTML based website for browser compatibility is not as complex as it would seem.

Free

A major advantage of HTML is that it is free which means no softwares or plugins are required and this would help you save considerably on your website development cost.

Development Tools

There are a huge number of development tools that are compatible with HTML than any other programming language. Be it FrontPage, DreamWeaver or any other programming tool finding a development tool wouldn’t be a major task.

Search engine friendly

Of all the web programming languages, HTML is the most search engine friendly. It is much easier to create SEO compliant websites using HTML than any other programming language. When building a SEO Compliant website HTML provides maximum flexibility with minimum complications.

Conclusion

On a broader view, an HTML website can look just as appealing as a website using the more advanced technologies and getting yourself a well made HTML website may be a better decision for your business.

This being said if your website has to have a greater functionality then you need to research for the right tools, even then HTML is like a strong foundation or say a base for website development.

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Using Hospital Equipment Leasing to Lower Costs

Health services can vary greatly between different countries around the world. The level of service is greatly dependent on the wealth of the country that you live in. The wealthier the country however, doesn’t mean the better the hospitals and health services are. For example, in America and Australia, which are two wealthy western countries, the public health services are always under scrutiny because of there performance, or lack thereof. Hospitals need a lot of money to function properly. The lack of doctors and nurses can also contribute to the lack of beds and rooms available in hospitals.

Providing good health services is a big problem in a lot of countries. The private health sector is generally more reliable than the public funded sector. This can be attributed to wealthy people and wealthy institutions and also paying a lot of extra money to be treated. Some people simply can’t afford the high premiums one must pay for these services. A big problem with hospitals generally and why they are expensive or why the service leaves something to be desired, is the equipment state. The equipment is the backbone of a hospital and when there is a lack of good equipment, the patients, nurses and doctors all suffer.

The equipment types in a hospital vary greatly. There needs to be a great variety of equipment in a hospital to be able to diagnose patients quickly and efficiently. Types of diagnostic equipment you will find in a hospital include, x-ray machines, CAT machines, MRI’s and simple tools such as stethoscopes, blood pressure reading devices and thermometers. There is also the surgical equipment which is included in the large majority of bigger hospitals. These surgical tools have to be in very good condition and sterile as they are crucial in preserving doctor and patient safety by preventing infection.

When you add together the value of all of the equipment needed in a hospital, it comes to quite a large sum. This is the reason why many hospitals decide to lease their equipment instead of buying it. The first thing this saves, is the money that would be needed to make the large capital purchases. This money can be used to help their patient care sector improve. Lenders who are involved with hospitals often make their leasing agreements as flexible as possible. This helps the firms out greatly. As within a lot of sectors, the state-of-the-art technology in hospital equipment changes rapidly. Leasing can help prevent technological obsolescence with the equipment within a hospital.

The idea of leasing can also have tax advantages as it changes the financial risk within a company. To lease equipment for hospitals is not a completely new idea, with it becoming increasingly popular in the last years. This is great both for the hospitals themselves and also the patients. Having all been patients of hospitals in some time in our lives, it is good to know that they have options to remain financially stable and also make it cheaper for us to use their services.

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Par Level Vs Kanban Methods – Which One For Hospital Material Management?

We have uncovered an opportunity that could mean millions of dollars in savings to individual hospitals, and billions of dollars to the healthcare system nationally in the US and abroad. It has to do with how most hospitals manage supplies, medications and other materials.

Many, maybe most, hospitals manage their inventory of supplies and medications using what is called a “par-level” method. It works like this: a stocking quantity is established for each item, the par level, based on average usage and a target number of days supply. We might, for example, set a goal of maintaining a two-day quantity of material for each supply item. As the material is actually used, we would bring the quantities “up to par” daily, by conducting a physical inventory and restocking the quantity that was consumed. The goal, sensibly, is to not run out of supplies while maintaining a tight control of storage space and inventory quantities. So far so good.

It is interesting to note that this par method of inventory control is not used in a world-class manufacturing environment, although a manufacturer certainly has the same needs and goals for inventory control as a hospital. The suggestion that we do a daily physical inventory for a large number of inventory items would be greeted with astonishment and ridicule. Many world-class manufacturing companies do not even conduct an annual inventory, by sustaining a high level of inventory accuracy through tight controls and cycle counting.

The method of choice in manufacturing for commonly used items is called Kanban. In a Kanban system, as with the par level method, we set a target quantity that we want to maintain. The principal difference is that instead of attempting to bring quantities “up to par” daily, in a Kanban system we set a fixed quantity that we will use to trigger the replenishment of inventory. In a “two-bin” kanban system, for example, we set up two quantities or bins of the same supply, and only refill a bin when it is empty. While the bin is being refilled, we have a second bin to cover usage during the replenishment cycle.

The Kanban method has seven main advantages over a Par-level system:

1. No daily counting is needed. We wait for a bin to be emptied and always replenish the same quantity. Not having to count can save hundreds or thousands of hours per year in most hospitals.

2. It reduces the number of resupply trips. Since we do not refill a Kanban bin daily, but instead wait for it to be empty, the number of replenishment trips can be reduced significantly. The number of replenishment cycles can be cut by 50% or more.

3. Replenishment quantities are fixed. The refilling process is greatly simplified by eliminating the need for counting required by the par system. If we know ahead of time what the refill quantity will be, the item can be stocked in that quantity.

4. It is easier to manage and improve. By tracking the time between replenishment, the stocking quantities can more easily be refined and adjusted over time. This continuous improvement is more difficult to accomplish if all quantities are refilled daily, in varying quantities.

5. Kanban reduces inventory. Experience proves that, with the same target coverage of supplies, a Kanban system will run with up to 50% less inventory than a par system.

6. It is easier to maintain replenishment discipline. Since they do not have to count all inventory locations, or eye-ball the empty bins, supplies handlers find it easier to identify and refill the empty bins, thereby substantially reducing the opportunities for shortages.

7. Kanban promotes good inventory management practices, while the par level does not. In fact, counting everything is essentially impossible and very labor intensive, and most par-level users simply “eye-ball” the bins without counting. Organization and housekeeping, “5S” in lean terms, is much easier to maintain.

For all of these reasons, Kanban is the method of choice for hospital material management, for much of the material that is procured and managed. The gains in productivity, reduced shortages and reduced inventory represent a multi-billion dollar opportunity for the industry.

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